Egzotikus kisállat rendelő létesítésének üzleti terve
Absztrakt
The number of exotic pets keeps increasing in Hungary as well, therefore the aim of
my paper was the preparation of a business plan for a veterinary clinic for small pets that
would mainly base its services on exotic patients, in addition to the regular cat and dog
patients. I collected my data between the spring of 2012 and the spring of 2013, during which
I conducted in-depth interviews with the vets of an exotic pet clinic, the staff of the Exotic
Division of the Department of Interior Medicine of SZIE-ÁOTK (Faculty of Veterinary
Science, Szent István University), distributors of medicinal products for animals and financial
professionals.